The Hospitible Hospital + more hospitals.
When I was 17, I spent a year working in a 700-bed hospital kitchen – preparing and delivering meals – so yes, I've seen everything. And beyond the prepping and delivering, 700 patients X 3 meals a day = the biggest/nastiest load of dirty dishes you can possibly imagine. And seeing, and touching, even through gloved fingers, what sick people will put on a tray for someone else to clean up, beyond the dishes… oh my God. Just thinking about it still makes my skin crawl.
Left, from top: some of the hospital TV I did that came with a smile. I’m grateful for hospital clients who really do appreciate how a little more entertainment value (and a little less chest-beating) can really make a difference. For example, the first two, for Springfield Hospital, filled every bed and totally booked Springfield surgeons for months afterwards. (It might appear that everything I do vis a vis healthcare TV has a humorous hook. That’s not the case.) A Springfield Hospital mini case study is available here, a Brinton Lake case study here, and an Einstein case study here.
Below the TV, a collection of random print, direct mail, outdoor and digital for a number of hospitals. Everything ran except the St. Peters stuff, and the two spec campaigns for Main Line Health’s new Exton Mall location. But I liked them, so I kept them.
SPRINGFIELD HOSPITAL TV • BACK TO BACK 15s A
The target: upscale seniors in need of join replacement, who appreciated the creature comforts (and great surgeons) in a hospital close to home with hotel like amenities. Hence, the tag: "The Hospitable Hospital."
Source – https://vimeo.com/160486929
Source – https://vimeo.com/160487322
Source – https://vimeo.com/160486403
ST. Chris TV
Source – https://vimeo.com/165386530
Source – https://vimeo.com/160487618