When I was 17, I spent a year working in a 700-bed hospital kitchen – preparing and delivering meals – so yes, I've seen everything. And beyond the prepping and delivering, 700 patients X 3 meals a day = the biggest/nastiest load of dirty dishes you can possibly imagine. And seeing, and touching, even through gloved fingers, what sick people will put on a tray for someone else to clean up, beyond the dishes… oh my God. Just thinking about it still makes my skin crawl.

Sorry.

Left, from top: some of the hospital TV I did that came with a smile. I’m grateful for hospital clients who really do appreciate how a little more entertainment value (and a little less chest-beating) can really make a difference. For example, the first two, for Springfield Hospital, filled every bed and totally booked Springfield surgeons for months afterwards. (It might appear that everything I do vis a vis healthcare TV has a humorous hook. That’s not the case.)  A Springfield Hospital mini case study is available here, a Brinton Lake case study here, and an Einstein case study here.

Below the TV, a collection of random print, direct mail, outdoor and digital for a number of hospitals. Everything ran except the St. Peters stuff, and the two spec campaigns for Main Line Health’s new Exton Mall location. But I liked them, so I kept them.