September 1, 2021 • Cabinet Spot FInal
Click the gadget in the lower right corner for full-screen viewing.
March 16, 2021 • help wanted TV: rough
JUly 20, 2020 Cornerstone REFACE TV
NOTE: Still needs some fine tuning + color correction after client approval.
MAY 11, 2020 Cornerstone Granite TV • virus edition VO FIX + FOOTAGE FIX.
APRIL 24, 2020 Cornerstone Virus TV • Andy VO
(EDITED VERSION: NO TAPE MEASURE.)
APRIL 10, 2020 Cornerstone Virus TV • Andy VO
APRIL 9, 2020 • New VIRUS spot • 2 versions
Version 1 has a scratch VO. And if you hear a lot of “bells” in the background, that’s because it’s very windy here today and we have 8 or 9 wind chimes right outside my office window. Version 1 also has the abbreviated ending – without the locales – as a way to get people to focus on our virtual contact #s. Version 2 has no VO and the regular ending. If you want to change any kitchen or bath shots, let me know. And please see my email (coming later today) about the VO.
Script:
If you have one of these, and one of these, and/or one of these, you can still get one of these – your dream kitchen or bath – even now, during these difficult times. Cornerstone is working with customers by phone, email, and video chat… head to our website or call for details. In the meantime: we encourage all our neighbors to stay safe, follow all recommended guidelines, and remember: “this too shall pass.” When it does, we'll be here for you… like always.
APRIL 6, 2020 • Go for wow TV VIRUS EDITION
APRIL 6, 2020 • GRANITe TV VIRUS EDITION v-2
march 31, 2020 • VIRUS TV CONCEPTS – 2 of 3
This spot is more a rallying cry, and as such, it positions Cornerstone at as both a community leader (someone you can trust) and a good neighbor. And I hear Tony's voice in my head, but if not, a professional VO could make this spot very powerful. As for visuals, we could do any number of things. My first idea was snippets from summer parades, like this example, but without music. And we could incorporate words in a snipe or violator that speak to “virtual consultations,” though the VO would not address that. Nor should it. Here’s the VO script:
“To me, it’s what makes Southwest Florida so appealing: the fact that most of us came from somewhere else. We’re ex-New Yorkers, Bostonians, Texans and Californians… we're farmers and cowboys and stockbrokers and plumbers… and when we come together, as Americans, we can do anything – and if you doubt it, read some history. Yes, right now we’re in a battle, and yes, it’s scary… but do not, for a second, think we won’t win. Because we will. Because that’s what we do, here, in America. So from everyone at Cornerstone Builders, please: take heart, take care… and always, always: keep the faith. Thank you.”
If we pursue this one, the script needs work. We’ll talk.
march 31, 2020 • VIRUS TV CONCEPTS – 1 of 3
NOTE: I was planning on coming up with 2 or 3 ways to go, and then we could pick (or modify) the one we like best.
NOTE: whatever we do needs proper coverage on our site given how serious things are right now. As opposed to a couple of bullet points, I think we’d need some depth, as in facts / info on what exactly we’re doing to protect folks… plus how installation during these times would actually work, and what to expect – from us AND from the customer and/or the customer’s family.
march 11, 2020 • Granite TV • NO GEOGRAPHY
Re: the above. I was doing CS revisions while you were away, and this idea popped into my head, so I thought I’d send it along. A lot of folks have a small kitchen as a result of minimal / accessible square feet – small ranch homes, townhouses and condos, etc. (I know you know this.) And maybe they don’t think they can get (or afford) a kitchen makeover. So I’m wondering – is this a viable idea? If not, okay, no biggie.
Re: below. This is the fix to the addresses at the bottom of the bathroom ad. Once you approve, or revise, I’ll do all the ads. There are a bunch, so I want to make sure I got it right before proceeding.
march 5, 2020 • Granite TV • revised
“Two things make a great countertop. The first: a beautiful piece of stone, and for that, our buyers search the world to bring SouthWest Florida a range of choices unequaled in the industry. From there, our own master cutters and finishers go to work... so whether granite, or quartz – you get a perfect fit and finish we Italians call “straordinario.” If you’re about to redo your kitchen or bath... come to one of our showrooms. Get inspired... “go for wow.”
cornerstone – airport digital Signs
Updated 10-9-19
CORNERSTONE revised reface ad • 4/11/19
CORNERSTONE :30 TV • 4/10/19
“10 Questions”
CORNERSTONE 30-SECOND TV • 2/22/19
“Beware of Low Bidders.”
Audio Remixed 2/22/3PM. I’ll have a final ready to go to the stations once I get approval.
Bathroom PRINT AD UPDATE 01-27-18
Leopardi’s Full Page Ad Comp • 10-25-18-NooN
Leopardi’s 15-Second TV • 10-19-18
Leopardi’s Mail comps • 10-18-18
Worth re-mentioning: if this restaurant is in a shopping center, you may want to have someone visit all local proprietors, introduce themselves, and give each one of the mailers + a business card with “20% off” written on it. It’s a good idea to make friends with the neighbors, and get them “talking up” Leopardi’s to their customers.
Please click each to view in the lightbox – so you can better see details and copy. Thanks.
I’m just leaving this here because it’s still a viable option. My third choice:
CS 30-second TV • Go for it • FINAL • 09-12-18
All revisions made. Posted on Dropbox on 9-12-18. Let me know who to send it to when you’re ready.
print ad UPDATE 07-30-18
Ad Revisions: in process / on-hold as discussed.
TRUCK WRAP UPDATE 04-18-18
Click each thumbnail for lightbox view.
Truck wrap update 02-02-18
Winning designs for review. Click each thumbnail for lightbox view.
Revised ads (4) • 01-23-18
all with anniversary BUG + license #
Press-ready files. Client proofing recommended.
ANNIVERSARY LOGO UPDATE
Truck wrap stock photography review
Revised bath ad 12-4-17
(Please proof one more time before publishing!)
ANNIVERSARY BUGS 12-29-17 ROUND 2
These new designs were done after our conversation this morning. I thought I should stop here, until we can discuss. You said you liked all the words in #8 from Round 1, plus you wanted a color, something that would pop, plus you liked the idea of a container, like a banner... so I did all of that. My opinion: all the words = 50 characters which is a lot for an anniversary banner, I think just 20 characters would do it, a simple "celebrating 30 years." We can all do the math (you started in 1988) and "celebrating 30 years " sounds more cheery than "30 year anniversary." That said, I do think some of these work fine, too many words or not.
P.S. I just noticed I mis-spelled expectations more than once. I'll fix that on any you want to consider.
anniversary bugs 12-18-17
None of these are ready for primetime yet... but once we decide on one (or revise one) I will do the fine tuning. (Best viewed on an iPad.) The bugs in 5 THRU 8 can also be done in the logo blue color, which would keep it uniform, and I think I might prefer that. The bugs in 5 and 8 replicate a stamp effect with is why they are slightly off-kilter. (As if someone ink-stamped the logo with the mark.) Again, if you like one, I can dial it in and play with color combinations between the blue and dark gray.
(P.S. Some will work on TV better than others, some may be too fussy for TV.)
LATEST TRUCK WRAP UPDATE 12-12-17
11-27C could not take a stripe. Why = because all the type is below the white line, the stripe would be too thick and really take away from the photo. So I added the stripe to 11-27A and gave you two variations below.
12-12A is the translucent stripe at 64%, and 12-12B is the stripe at 100% opaque. I think you will agree: 12-12A looks nicer but 12-12B has better readability.
3 Caveats:
Small type is small type and harder to read than big type – and I can’t do anything about that. You may wish to share these with your truck wrap people for their thoughts. (Not on design, but on readability. I doubt they will have anything to offer, but who knows.)
Once we settle on which design is our winner, I need to make adjustments to the back. Why: we want the stripe to go all the way around the truck at the same height, so it looks uniform. To do that, type will have to move around some.
The color of the stripe is predicated on the color of the cab. I’m assuming that that color is the burgundy that the old trucks are… if it’s not, please let me know!
Last, I still LOVE 11-27E.
LATEST TRUCK WRAP UPDATE 11-27-17
(Best to review on an iPad to see detail.)
11-17-17: granite ad FINAL
11-17-17: Bathroom Ad FINAL
11-17-17: RE-FACING AD FINAL
11-17-17: Final Kitchen Ad FINAL
Below, all the comps from the design stage, now for reference only. (The re-facing and granite ads are in here, as well as other variations we should hold on to.)
Latest Truck Wrap Update 11-5-17
Latest Truck Wrap Update 10-12-17
Print Ad Photo Selects 10.4.17
CORNERSTONE TRUCK WRAP PRESENTATION • 9.19.17
BELOW INSERTED 10-5-17. (updated with ovals.)
CORNERSTONE / GOODDEALS Co-BRANDING • 10.4.17
ABOUT THE BELOW.
(Pssst, Please do not share the below just yet. This took about 3 hours, but they're not good enough for a client to see... I'd have to tidy them out so they look more realistic, but that's another couple of hours all by itself. This is just for you and me to talk about for now. The first 2, (day and night) = best case scenario. What I'd like to see, but your sign guy will have a heart attack and give you 50 reasons why we can't do this. (None of them having anything to do with county sign regulations.) The next 2 (say and night) are definitely doable, but I'd have to do a ton of finessing to make it beautiful. Again, just for conversation sake.