CORNERSTONE revised reface ad • 4/11/19
CORNERSTONE :30 TV • 4/10/19
LEOPARDIS NOODLES AD • 3/8/19
CORNERSTONE 30-SECOND TV • 2/22/19
“Beware of Low Bidders.”
Audio Remixed 2/22/3PM. I’ll have a final ready to go to the stations once I get approval.
ALTERNATE SCRIPTS for spots #2 AND #3
Bathroom PRINT AD UPDATE 01-27-18
Leopardi’s :60 Radio • 11-5-18
I originally planned this to be 45 pre-recorded seconds followed by 15 seconds of live station VO (copy provided by you), but I changed it to 48 seconds pre-recorded and 12 seconds for the station VO. Why = I just love listening to her trail off in Italian. But I could change it back if you prefer.
Leopardi’s Full Page Ad Comp • 10-25-18-NooN
Leopardi’s 15-Second TV • 10-19-18
Leopardi’s Mail comps • 10-18-18
Worth re-mentioning: if this restaurant is in a shopping center, you may want to have someone visit all local proprietors, introduce themselves, and give each one of the mailers + a business card with “20% off” written on it. It’s a good idea to make friends with the neighbors, and get them “talking up” Leopardi’s to their customers.
Please click each to view in the lightbox – so you can better see details and copy. Thanks.
I’m just leaving this here because it’s still a viable option. My third choice:
CS 30-second TV • Go for it • FINAL • 09-12-18
All revisions made. Posted on Dropbox on 9-12-18. Let me know who to send it to when you’re ready.
print ad UPDATE 07-30-18
Ad Revisions: in process / on-hold as discussed.
TRUCK WRAP UPDATE 04-18-18
Click each thumbnail for lightbox view.
Truck wrap update 02-02-18
Winning designs for review. Click each thumbnail for lightbox view.
Revised ads (4) • 01-23-18
all with anniversary BUG + license #
Press-ready files. Client proofing recommended.
ANNIVERSARY LOGO UPDATE
Truck wrap stock photography review
Revised bath ad 12-4-17
(Please proof one more time before publishing!)
ANNIVERSARY BUGS 12-29-17 ROUND 2
These new designs were done after our conversation this morning. I thought I should stop here, until we can discuss. You said you liked all the words in #8 from Round 1, plus you wanted a color, something that would pop, plus you liked the idea of a container, like a banner... so I did all of that. My opinion: all the words = 50 characters which is a lot for an anniversary banner, I think just 20 characters would do it, a simple "celebrating 30 years." We can all do the math (you started in 1988) and "celebrating 30 years " sounds more cheery than "30 year anniversary." That said, I do think some of these work fine, too many words or not.
P.S. I just noticed I mis-spelled expectations more than once. I'll fix that on any you want to consider.
anniversary bugs 12-18-17
None of these are ready for primetime yet... but once we decide on one (or revise one) I will do the fine tuning. (Best viewed on an iPad.) The bugs in 5 THRU 8 can also be done in the logo blue color, which would keep it uniform, and I think I might prefer that. The bugs in 5 and 8 replicate a stamp effect with is why they are slightly off-kilter. (As if someone ink-stamped the logo with the mark.) Again, if you like one, I can dial it in and play with color combinations between the blue and dark gray.
(P.S. Some will work on TV better than others, some may be too fussy for TV.)
LATEST TRUCK WRAP UPDATE 12-12-17
11-27C could not take a stripe. Why = because all the type is below the white line, the stripe would be too thick and really take away from the photo. So I added the stripe to 11-27A and gave you two variations below.
12-12A is the translucent stripe at 64%, and 12-12B is the stripe at 100% opaque. I think you will agree: 12-12A looks nicer but 12-12B has better readability.
Small type is small type and harder to read than big type – and I can’t do anything about that. You may wish to share these with your truck wrap people for their thoughts. (Not on design, but on readability. I doubt they will have anything to offer, but who knows.)
Once we settle on which design is our winner, I need to make adjustments to the back. Why: we want the stripe to go all the way around the truck at the same height, so it looks uniform. To do that, type will have to move around some.
The color of the stripe is predicated on the color of the cab. I’m assuming that that color is the burgundy that the old trucks are… if it’s not, please let me know!
Last, I still LOVE 11-27E.
LATEST TRUCK WRAP UPDATE 11-27-17
(Best to review on an iPad to see detail.)
11-17-17: granite ad FINAL
11-17-17: Bathroom Ad FINAL
11-17-17: RE-FACING AD FINAL
11-17-17: Final Kitchen Ad FINAL
Below, all the comps from the design stage, now for reference only. (The re-facing and granite ads are in here, as well as other variations we should hold on to.)
Latest Truck Wrap Update 11-5-17
Latest Truck Wrap Update 10-12-17
Print Ad Photo Selects 10.4.17
CORNERSTONE TRUCK WRAP PRESENTATION • 9.19.17
BELOW INSERTED 10-5-17. (updated with ovals.)
CORNERSTONE / GOODDEALS Co-BRANDING • 10.4.17
ABOUT THE BELOW.
(Pssst, Please do not share the below just yet. This took about 3 hours, but they're not good enough for a client to see... I'd have to tidy them out so they look more realistic, but that's another couple of hours all by itself. This is just for you and me to talk about for now. The first 2, (day and night) = best case scenario. What I'd like to see, but your sign guy will have a heart attack and give you 50 reasons why we can't do this. (None of them having anything to do with county sign regulations.) The next 2 (say and night) are definitely doable, but I'd have to do a ton of finessing to make it beautiful. Again, just for conversation sake.